EU Matcha logo with Mount Fuji, Japanese tea leaves and European stars
EU Matcha homepage banner with Japanese matcha, chasen whisk, tea bowl, cherry blossom and Japanese pagoda

Authentic matcha from Japan

Authentic Japanese matcha

Tradition, quality and harmony in a calm Japanese matcha experience.

Buy Japanese matcha

For every taste and every moment

Not every matcha is the same. Some types are perfect with hot water only, while others come into their own in a latte, smoothie, dessert or baking recipe.

Discover easily which Japanese matcha best matches your taste and use. From traditional ceremonial matcha to versatile culinary matcha: we help you make the right choice.

I want to drink matcha with hot water only

Choose ceremonial matcha when you want to prepare matcha with hot water only. You get a soft taste, natural umami and a refined finish.

View matcha for hot water

I mostly make Matcha Latte

Choose a matcha that mixes well with milk and keeps its flavor. View our matchas for lattes and other creamy preparations.

Compare latte matcha

I need matcha for recipes

For baking, desserts, smoothies and ice cream, culinary matcha is usually the best choice. This type is made for recipes and warm or cold preparations.

Go to culinary matcha

Matcha finder

Which matcha fits you?

Answer three short questions. We will show the matcha in our range that best fits how you want to drink or use it.

01 What do you mainly want to use matcha for?
02 Which taste style appeals to you?
03 How do you usually drink or use matcha?

EU Matcha product line

Which matcha fits you?

Choose by taste and use: soft matcha for hot water preparation, creamy Matcha Latte, fresh Iced Matcha or matcha for baking and desserts.

Japanese matcha powder for recipes baking desserts and latte

For baking, desserts and creamy drinks

Matcha for recipes

What helps you choose?

Which matcha fits your preparation?

Many people search for the best matcha, but for home use the preparation matters most. If you drink matcha with hot water only, a soft Japanese matcha with clear umami and a calm finish usually works best. Prepare it with hot water and preferably with a chasen: a traditional bamboo whisk with fine tines that helps mix the matcha powder evenly and create a light foam. For Matcha Latte, the flavor may be a little stronger because milk or plant-based milk makes the tea softer and creamier. If you use matcha in cake, cookies, smoothies, ice cream or desserts, focus on color, dosage and how well the matcha holds up next to sweetness, fat and creaminess.

Taste profile

When choosing, look at aroma, umami, bitterness and color. This helps you compare matcha by taste experience instead of name alone. The final taste also depends on your preparation and the specific batch.

Preparation

For matcha with hot water, use hot water, not boiling water. This helps prevent unnecessary bitterness and lets you taste more softness.

Storage

Matcha is sensitive to light, air, heat and moisture. Keep the powder tightly closed, cool and dry to keep aroma, color and taste good for longer.

Want to learn more before choosing?

Read the matcha guide for an explanation of quality, preparation, origin and the difference between matcha for drinking and matcha for recipes.

Read the matcha guide
Good Japanese matcha is not chosen by a beautiful green color alone. Taste, preparation, origin and how you store the powder determine which matcha fits the way you drink or use it.

EU MatchaAuthentic Japanese matcha

About EU Matcha

Bringing Japanese matcha closer to Europe

EU Matcha is a Dutch initiative for authentic Japanese matcha. We are building a place where you choose matcha by what you actually want to taste and make: flavor, preparation, quality and clear origin information. With respect for Japanese tea culture, we help you find the right matcha for hot water preparation, Matcha Latte, Iced Matcha and recipes.

Selection by taste, color, umami and useRespect for Japanese tea culture and craftsmanshipClear guidance for anyone who wants to choose better matcha
Japanese matcha bowl, chasen whisk and matcha powder with a Kyoto pagoda in the background

Japanese matcha in Europe

Find Japanese matcha that fits you

Choose your matcha based on how you want to use it: with hot water only, as a creamy Matcha Latte, as fresh Iced Matcha or in your favorite recipes.

Contact

Matcha for every preparation

Japanese matcha powder with tea leaves and a sign for Matcha Latte

Matcha Latte

Soft matcha for warm latte, Iced Matcha and plant-based milk.

 Japanese matcha powder with green tea leaves and a sign for matcha with hot water

Matcha with hot water

Refined matcha to drink with hot water only.

 Japanese matcha powder in a bowl with tea leaves and a sign for Iced Matcha

Iced Matcha

Fresh matcha for cold drinks with milk, ice or citrus notes.

 Japanese matcha powder with tea leaves and a sign for baking and desserts

Baking and desserts

Culinary matcha for cake, cookies, ice cream and creamy desserts.

Explore further

Understand matcha better

What is Japanese matcha?

A short explanation of what matcha is, how it differs from regular green tea and why grinding, shading and preparation have so much influence.

Origin and regions

Discover how Japanese tea regions can influence taste and character. Origin helps you choose, but preparation, quality and freshness remain just as important.

Recipes with matcha

Find inspiration for matcha recipes for latte, desserts, smoothies and baking. We explain which matcha works best for each preparation.

Frequently asked questions

Quick answers before you order

Which matcha is best for beginners?

If you want to drink matcha with hot water only, start with a soft matcha from the ceremonial category. If you mainly make latte, a latte matcha is often more accessible and practical.

View the choice guide

Why does matcha sometimes taste bitter?

Bitterness can come from the matcha itself, but also from water that is too hot, too much powder or not enough whisking. Use hot water that is no longer boiling and start with a gentle dose.

Read about preparation

Can I use the same matcha for latte and recipes?

You can, but it is not always logical. A refined drinking matcha can partly disappear in milk or batter. Separate categories are often better matched to latte and recipes.

View recipe matcha

How do I keep matcha fresh for longer?

Store matcha tightly closed, dry, dark and cool. Close the packaging immediately after use so air and moisture have as little effect as possible on color and aroma.

Read about storage

Knowledge and inspiration

Japanese matcha on a wooden table with a tea bowl, chasen and glass of water for a blog about matcha and health

15 June 2026

Matcha and health: what can you expect?

Matcha contains catechins, L-theanine and caffeine. Learn what that means, which expectations are realistic and how to use matcha consciously.

Read more
Different types of Japanese matcha compared by quality, price and grade

15 June 2026

How to recognise matcha quality: price and grades explained

Why is one matcha more expensive than another? Learn how colour, aroma, grind, taste and use help you choose the right matcha.

Read more
Japanese matcha on a wooden table with tea fields, a pagoda, a tea bowl and a chasen for an article about matcha's origin

14 June 2026

The origin of matcha: from China to Japan

Matcha feels closely linked to Japan today, but its roots begin with Chinese powdered tea. Learn how Japan refined matcha into the tea we know now.

Read more
Japanese matcha on a wooden table with a tea bowl and chasen for a blog about shelf life and storage

14 June 2026

Matcha shelf life: how long does matcha stay good?

Matcha is at its best when you use it fresh and store it carefully. Learn how long matcha stays good, how to judge matcha past its date and when it is better to open a new pack.

Read more